Melissa Kimble

Putting The Soul In Social Media + Digital Strategy

My Keyword For June: FOCUS

NOTE: If this is your first time visiting my site WELCOME! I'm the Founder of a digital movement for Black Creatives, the social media strategist for a national publication, and an advocate for underrepresented groups in the digital space. I love God, writing, Jay-Z and tacos and will be sharing my thoughts on personal and professional development, social media and more. 



"Essentially, our fear of power is our fear of becoming who we really are. This fear keeps us settling for less instead of striving for more, shrinking to fit rather than playing full out, clinging to safety to avoid taking the leap."
- Barbara Stanny, Sacred Success: A Course In Financial Miracles

I decided that this month's theme of focus will be my direct response to fear. Fear of what, exactly? Fear of new territories, new levels and an improved (close to new) version of myself. During the first half of this year, my responsibilities have grown, my platform has expanded in a way that wasn't planned for, and thanks to devoting more time to self-care and self-awareness, I'm learning new things about myself everyday. 

Change is scary. Anytime you're confronting something new, fear will come. Inspired by my #blkcreatives call with Tracy G, I'm learning to befriend it. It's time to push down on the pedal and keep myself in tact by focusing on my mission, my capabilities, and my purpose. 

What I'm Looking Forward To In June

- Effective planning. I'm learning more and more about what works and what doesn't work for me and this month I'm putting that into action. The #1 key to effective planning? Giving yourself the time and space to plan for the plan. (More on that later)

- Updating services and offerings as a social media professional. This page will be updated throughout the month, stay tuned. 

- More #blkcreatives building. As I'm spending more time on building a team and really understanding the backend of the brand, we're also creating content and experiences for our audience while building new partnerships. Learn more about my site for Black Creatives here.

- Producing more original content. Not only will I be blogging more on my site but I'll also be working on a few content based passion projects that I'm really excited about. The writer in me needs an outlet, so I'm creating one. 

- MAJOR NEWS ALERT. I'm attending The White House Summit on the United State of Women June 14th in Washington DC! 



Convened by the White House, this Summit will rally together a remarkable group of women to celebrate what we've achieved, and how we're going to take action moving forward. I'm BEYOND honored to be attending and can't wait to share my experience. If you're also attending, tweet me and let's connect! 

Top Tools For The Month


 Picture from  Emmelie's Instagram Feed . 

Picture from Emmelie's Instagram Feed

- Emmelie De La Cruz's Make Yourself Marketable Personal Branding Planner. Now that I have more clarity around my purpose, it's time to officially put her amazingness to use. 

 Picture from Tonya's  Instagram Feed . 

Picture from Tonya's Instagram Feed

- Getting my personal finances are a priority every month for me so using Tonya Rapley's My Fab Financial Planner is a staple.

- Sprout Social is my personal favorite for social media management and planning. I love all things Sprout Social, so expect to see the company mentioned often here. 

Affirmations For The Month

I am focused on the call that God has placed on my life.

I am focused on bringing structure and order into my life.

I walk in abundance, all of my needs are met.

I move from poverty thinking and my finances reflect this change.

I am intentional about sewing because God will be intentional about my success.

I am my biggest cheerleader. 

Looking forward to a month full of FOCUS. What are you striving for this month? Leave in the comments or tweet me

Lessons from the 2015 NFL Draft


Inside of 'The Huddle', the Social Media Command Center.


Earlier this month, I had an incredible opportunity to volunteer with the amazing team over at Choose Chicago for the NFL Draft. This was the first time in over fifty years that the Draft had not been in NYC and it was a pretty huge deal for the city. I was in awe at the production of the three day event which brought out hundreds of thousands of fans. Even as a professional, I love to volunteer as often as I can within the industry because with social media the learning never stops. Here are a few keys things I picked up from my experience:


On Paying Attention To Detail:

“People want more experiences in their life and the little things make a difference.” - Dawn Hudson Chief Marketing Officer, NFL

The Draft, as you would expect, had a huge turnout. Over 200,000 people ventured through the fan-driven experience and the NFL left no stone unturned. From the layout of the activities, to types of small prizes shared, to creating virtual touch points for fans to connect with the brand after the event, the small things shined through during the event.

On Customer Experience:

“For many people, this [NFL Draft] is their SuperBowl. Many won’t ever get a chance to even see a professional game in person. This is their chance to connect with the NFL and we have to make sure we’re creating amazing experiences.” - Peter O’Reilly Senior Vice President of Events, NFL

Fans First was the theme of the weekend and the brand wasted no time emphasizing this simple motto. As lead volunteers, we were expected to uphold a very high standard of customer service to ensure that this experience was memorable. This experience really reminded me of how the NFL is a part of American culture and has different meanings for people of all backgrounds and ethnicities and the brand does a great job of putting the customer first.

On Excellence:

“We strive for perfection but we settle for excellence.” - Fernando Beltran Engagement Manager, Disney Institute 

Each interaction with the organization called for volunteers to embrace excellence as their commitment during the Brand experience. Going above and beyond wasn’t just a theme for the weekend, it’s a theme for the brand overall. Fernando’s quote really stuck out to me as I think about my own professional development in that perfection is never attainable but quality is non-negotiable. 


I’d like to work on helping brands prepare for real-time events from a social/digital standpoint and I’m hoping this volunteer experience will lead me to build out my best practices for major live events and conferences. The energy of the entire event was awesome to experience and yes, I even got to keep the jacket. :-)

Special thank you to Nycole Hampton and Mike Paradiso for allowing me to be work alongside Choose Chicago. 

Interested in learning how I'd like to help brands prepare for real-time events?

Email me:

NOTE: All quotes were taken directly from the speakers at the Fans First training and all pics are property of Melissa Kimble.


For other business opportunities including #blkcreatives partnerships: